Fox Sports U Selects UA Students' Campaign to Air Nationally
2017 Oct 31
University of Alabama advertising and public relations students Katie Bell, Willow Ennen and Arianna Straggas had their advertising campaign selected to air nationally by Fox Sports U.
Bell, of Memphis, Ennen, of San Francisco, and Straggas, of Waltham, Massachusetts, worked to develop copy, graphics and creative ideas for their campaign.
Their group won and was asked to help produce the ad, which will air through January and the end of the NFL season on three Fox networks.
The campaign, "Fox Sports Supports PCA," is a commercial created in conjunction with Fox Sports' and the Positive Coaching Alliance's national campaign to promote positive coaching and a relaxed atmosphere for youth sports.